Suchergebnisse

Green, eco or environmental marketing includes the development and promotion of products and services to satisfy the needs and desires of customers in terms of quality, competitive prices and convenience without causing detriment to the environment. The main objective of this research was to characterize the management of green marketing executed by plastic manufacturing companies of Zulia state, in order to determine thecurrent status of the sector. The study was performed conducting a descriptive and field research, no experimental and transactional, reviewing library materials, making direct observation in industries and the application of an instrument to a population composed of 18 companies. The results showed that companies in the Zulia have very few characteristics which allow companies classify them as ecological, and there are factors affecting the development of strategies in the area, such as lack of human resources, poor access to raw materials, lack of customers demand "green" products, low participation of government agencies, financial constraints and inability to adopt new systems that manufacture green products, among others. ; El mercadeo verde, ecológico o medioambiental comprende el desarrollo y promoción de productos y servicios que satisfacen las necesidades y deseos de los clientes en términos de calidad, precios competitivos y conveniencia sin causar detrimento del medio ambiente. El objetivo principal de esta investigación fue caracterizar la gestión de mercadeo verde llevada a cabo por las empresas de plástico del estado Zulia, con el fin de determinar la situación actual de dicho sector. El estudio se abordó a través de una investigación descriptiva, de campo, no experimental y transeccional, realizando para ello la revisión de material bibliográfico, observación directa en las industrias y la aplicación de un instrumento a una población conformada por 18 empresas. Los resultados arrojaron que las empresas del Zulia presentan muy pocas características que permita calificarlas como ...

In America's Urban Crisis and the Advent of Color-blind Politics, Ivery and Bassett combine their own experience in the field of civil rights with contributions of urban studies experts to provide an overview of scholarship on the urban underclass. This look into the modern racial politics of America's cities encourages readers not only to be aware of inequalities, but to engage in efforts to change them